Case studies / Artis Partners
Artis Partners
B2B SaaS & techLed by Haralds Gabrans Zukovs
From LinkedIn posts to a newsletter on a 43K-contact database.
Artis Partners is a London tech M&A boutique founded by Victor Basta. A 43K-contact database nobody mailed, a LinkedIn-only content habit and a website never audited. Since June 2026.
Result 0143Kfounders and investors reached directly
Result 0218workstreams shipped in month one
Result 0398website fixes found in a 58-page audit
The challenge
Own the channel to founders and investors instead of renting it from LinkedIn, and fix a website with hidden problems.
The approach
H2 strategy and a 90-row tracker, presented in month one. 18 workstreams shipped in the first month.
The outcome
A direct channel to 43K founders and investors, on the firm’s own sending domain.
What Haralds did
The work
- H2 strategy and a 90-row tracker, presented in month one. 18 workstreams shipped in the first month.
- House newsletter on its own sending domain: SPF, DKIM and DMARC decision, Mailchimp set-up, 43K contacts.
- Exit-preparation series: hub post, newsletter, Substack, 9 partner posts, 9 video clips.
- Large-exit analysis turned into clips and an Exit Readiness Workbook.
- Site, search and email audit: 58 pages, 98 findings, an AI-crawler block found in the CDN.
- Podcast recording day: a one-hour episode and LinkedIn segments.
Results
What it delivered
- A direct channel to 43K founders and investors, on the firm’s own sending domain.
- 18 of 90 workstreams shipped in month one.
- 98 website fixes found, including a CDN rule blocking ClaudeBot.
- A podcast episode and an exit-preparation content series feeding LinkedIn and Substack.
Why it matters: Owning the channel instead of renting it from LinkedIn.
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