You stop doing work a computer should be doing
Repetitive tasks run automatically — so you spend your time on the work that actually makes the company money.
We build AI automations and integrations that eliminate repetitive tasks, connect your tools, and free your team to focus on what actually matters.
30-minute call. No commitment. We'll show you exactly what can be automated in your business.
Trusted by companies across Europe and the US
“I'm tired of switching between dozens of tools and tasks all day.”
“I don't want to pay 15 people for mechanical work that one system could do.”
“We have a real zoo of services. I want them to finally work as one system.”
“I don't want to spend hours listening to sales calls. The system should check quality automatically.”
“I want to know about problems before they turn into a crisis — not after.”
“New hires take forever to get up to speed. And everything depends on the same two people.”
“It feels like the whole day disappears into small things.”
“While we're drowning in routine, our competitors are automating their business.”
You’re right. If a process repeats — it should be automated.
Every business has different bottlenecks. Here's where we typically start — but if your problem isn't on this list, ask us anyway. If it can be automated, we can probably build it.
Repetitive tasks run automatically — so you spend your time on the work that actually makes the company money.
From the first enquiry to the signed contract — the whole journey runs automatically, so every client gets the same professional experience without you having to chase anything.
AI analyses every call automatically — so you know where deals are being lost, who's performing, and what to fix. Without listening to a single recording yourself.
AI trains new team members on real scenarios and gives instant feedback — so they reach working level faster and your experienced people stop repeating the same onboarding every time.
Reports and alerts are generated automatically — so you know about problems before they become expensive, every morning, without waiting for someone to build a spreadsheet.
CRM, helpdesk, telephony, invoices, and messengers exchange data automatically — so your team stops hunting for information across five different places and starts working faster.
Automation isn't about adding more tools. It's about taking repetitive work off your team's plate. See what that could look like across your business.
Lead capture · CRM · follow-up · proposals · meeting booking · sales QA · reporting
Copying leads between systems, chasing follow-ups, scheduling meetings or manually checking every sales call.
Lead capture · CRM routing · multichannel communication · marketing performance · reporting
Manually copying leads between tools, switching between messaging platforms, fragmented customer histories, or assembling marketing reports by hand.
Hiring · candidate screening · interview scheduling · onboarding · training · performance reviews · offboarding
Chasing candidates, scheduling interviews, repeating onboarding instructions or manually coordinating routine HR steps.
Invoices · payment tracking · expenses · profitability reporting · approvals · financial alerts
Chasing invoices, copying numbers between systems, assembling recurring reports or manually checking what needs attention.
Tasks · approvals · data flows · internal workflows · dashboards · alerts · recurring reports
Moving information between tools, checking task status, updating spreadsheets or manually coordinating repetitive processes.
Ticket routing · CRM lookup · AI-assisted responses · escalation · call summaries · quality control · reporting
Searching for customer information across systems, routing tickets manually, writing repetitive answers or reviewing every interaction one by one.
Follow-ups · NPS · renewals · upsells · case study requests · customer health alerts · reporting
Remembering who needs a follow-up, chasing feedback, manually tracking renewals or discovering unhappy customers too late.
Meetings · email workflows · tasks · reminders · documents · research · dashboards · decision support
Digging through emails, turning meeting notes into tasks, chasing updates or repeatedly asking, “Where are we with this?”
Document workflows · contracts · approvals · data extraction · reminders · document search · compliance workflows
Copying information into documents, chasing approvals, searching through files or manually tracking routine deadlines.
Customer feedback · feature requests · research · issue classification · documentation · reporting · internal product workflows
Collecting feedback from multiple places, manually categorising requests, summarising research or turning scattered information into product insights.
Explore 30 practical automation opportunities across Sales, Marketing, HR, Finance, Operations and more.
These are examples of where we typically start — not the limits of what we can automate. Tell us what's consuming your team's time. We'll find what can be removed, connected or automated — and build the system around your business.
A few repetitive hours can add up to thousands over a year. Use your own numbers to see how much time and labor cost one manual process is consuming.
Takes about 2 minutes. No email required.
Real companies, real problems, real results. Click any card to see exactly what we built and what changed.
“Operators switch between tabs and manually search for client data.”
We connected their helpdesk and CRM. Client info now appears automatically in every ticket.
“Every new client means contracts I forget to send, invoices I create manually, and forms I have to chase.”
We automated the full client journey — from first form to final invoice.
“We have hundreds of call recordings and nobody listens to them.”
Every call now gets scored automatically against the sales script, within minutes.
“Everyone learns by trial and error — on real clients.”
We built an AI training bot that lets new hires practice on simulations, not real customers.
“Our SMS and calls live separately from our CRM. Leads fall through the cracks every day.”
Every message, call, and reply now flows automatically into the right CRM record.
“Every time someone joins or leaves, I have to manually update a dozen different tools.”
We built a single source of truth. When someone changes, everything updates automatically.
“By the time I pull a report together, the week is already over.”
We built a dashboard that updates every hour and alerts the team automatically when something goes wrong.
“Leads come from different channels, and our team has to manually move them into the CRM and make sure someone follows up.”
We connect the lead sources with the CRM. New leads are captured automatically, recorded with the right source information and routed to the right person — without manual copying.
“Our developers want to work with AI tools but lose days just getting them set up.”
We configured a complete AI working environment for their team — ready from day one.
We talk through your business, your tools, and your biggest time drains. We identify the highest-impact automation opportunities.
We map out exactly what will be built, how it connects to your existing tools, and what the result will look like. You approve before we start.
We build and test the solution. You don't need a technical person on your side — we handle everything end to end.
We launch, train your team if needed, and stay available for questions. Most clients come back with their next automation project within 30 days.
We don't automate processes just because we can. We identify what should change — then build the systems that make it happen.

Automation built by someone who actually writes the code.
Nikita isn't an AI consultant who just recommends tools. He designs and builds automation systems — from adapting existing workflows and open-source solutions to developing custom integrations, backend services and AI-powered tools when off-the-shelf software isn't enough.
His work is not limited to a specific type of automation. He combines APIs, AI, databases, business software and custom code to connect systems, remove manual work and solve the operational problem behind the workflow.
Based in Barcelona · Working with clients across the US & EU
Tech stack
Automation guided by someone who understands the business behind it.
Elena brings 20+ years of experience building marketing and growth systems and understanding how businesses operate.
She helped scale Giftery from a five-person startup into a market leader serving 4,000+ corporate clients.
At Norsta, she focuses on the business side of automation: understanding processes, identifying bottlenecks and determining where technology can create measurable business impact.
Based in Barcelona · Working with clients internationally
Key facts
No. We work with business owners and managers directly. We handle all the technical setup on our end.
Simple integrations take 3–7 days. More complex automations with AI components typically take 2–4 weeks. We always give you a clear timeline before starting.
Yes, fully remote. We've worked with clients across the world.
n8n, Make, Zapier, OpenAI, Anthropic, GoHighLevel, Bitrix24, Omnidesk, Telnyx, Twilio, Airtable, Telegram, Slack, Trello, and most major CRM and helpdesk platforms. If your tool isn't on this list — ask us, we likely know it.
Simple integrations start from €350. More complex projects typically range from €3,000–15,000 depending on scope. Monthly retainers available for ongoing support. We give you a clear estimate after the discovery call — no surprises.
Tell us the problem, not the solution. We'll assess what's possible and be honest about what's worth building.
Yes. Monthly support packages are available for clients who want ongoing improvements and maintenance.
We build for production stability and test thoroughly before launch. If something breaks after delivery, we fix it.
Book a free 30-minute call. We'll look at your business, identify what's worth automating, and tell you exactly how we'd approach it.
Or email us: hello@norsta.consulting