Case studies / Luxury yachts and global cruise lines
Ad platforms & brandsLed by Diana Gabrane-ZukovaFeb to Dec 2016
Scaling very large budgets without losing efficiency.
A large client selling cruise tours around the world, with very large media budgets. Delivered at 77 Agency (1,800 employees in 16 countries, later acquired by Jakala).
The challenge
Manage very large media budgets for worldwide cruise tours while still hitting performance targets.
The approach
Managed big-budget performance campaigns against performance targets.
The outcome
Scaled spend without losing efficiency, where many marketers struggle.
What Diana did
The work
- Managed big-budget performance campaigns against performance targets.
Results
What it delivered
- Scaled spend without losing efficiency, where many marketers struggle.
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