Case studies / Hyve Group
B2B SaaS & techLed by Haralds Gabrans ZukovsJul to Nov 2021London
£100K+ revenue from a waitlist, before the product existed.
Hyve Group plc runs trade events worldwide. It was launching a curated-meetings SaaS behind a £2,500 paid waitlist, with no product built yet and one marketer. Haralds built and led a 9-person outsourced team.
Result 01£100K+revenue from the waitlist alone
Result 023.5×ROI in 2 months
Result 03+80%landing page conversion
Result 04−45%cost per lead
The challenge
Sell a high-ticket product that did not exist yet, from a paid waitlist, with one marketer.
The approach
Website, landing pages and full email sequences from scratch.
The outcome
£100K+ revenue from the waitlist alone, 3.5× ROI in 2 months.
What Haralds did
The work
- Website, landing pages and full email sequences from scratch.
- Retargeting and ads built for high-ticket buyers.
- Personalised email flows for each buying persona.
- Rebuilt the landing pages: copy, images, form fields, calls to action.
- Built and led a 9-person outsourced team.
Results
What it delivered
- £100K+ revenue from the waitlist alone, 3.5× ROI in 2 months.
- Landing page conversion up 80%. Cost per lead down 45%.
- Audience reach up to 5 times.
Signed reference letter from company leadership, available on request.
Why it matters: The numbers are in a signed letter from Hyve. Ask us for it.
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