Case studies / IQrew by RoutineX
IQrew by RoutineX
B2B SaaS & techLed by Haralds Gabrans Zukovs
Google Ads click-through up from 4.9% to 8% in the first month.
IQrew by RoutineX GmbH (Munich) sells onboarding and compliance training software in DACH. Live client, since May 2026.
Result 014.89% → 8.00%Google Ads click-through rate
Result 0257% → 87%top-of-page impressions
Result 030 → 3,026indexable words on the site
The challenge
Paid search and social were not producing demos, and the website was invisible to search and AI crawlers.
The approach
Rebuilt Google and Meta campaigns around demos.
The outcome
CTR 4.89% to 8.00%. Top-of-page impressions 57% to 87%.
What Haralds did
The work
- Rebuilt Google and Meta campaigns around demos.
- Rebuilt the Google Ads structure and copy.
- Made iqrew.de readable to search engines and AI crawlers.
Results
What it delivered
- CTR 4.89% to 8.00%. Top-of-page impressions 57% to 87%.
- Site from 0 to 3,026 indexable words. PageSpeed 98, SEO 100, 35 AI bots allowed.
Why it matters: A live engagement. Numbers you can check with us on the call.
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