Case studies / The Monetizr
The Monetizr
B2B SaaS & techLed by Haralds Gabrans Zukovs
A gaming community built from zero for a web3 reward engine.
The Monetizr is a blockchain game reward engine. Gamers distrust marketing, so the product had to earn attention. December 2017 to June 2018.
Result 01200+Reddit comments in 2 days
Result 02100sinfluencers and media contacted
The challenge
Build awareness among gamers, who distrust marketing.
The approach
Community on Discord and Reddit, plus Facebook and Twitter.
The outcome
200+ Reddit comments in 2 days.
What Haralds did
The work
- Community on Discord and Reddit, plus Facebook and Twitter.
- Hundreds of influencers and media reached by email and LinkedIn.
- Localised channels and content.
Results
What it delivered
- 200+ Reddit comments in 2 days.
- A community around the product.
Why it matters: Community before campaigns, in a market that blocks ads.
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