Case studies / Aranet IoT
Aranet IoT
E-commerce & DTCLed by Haralds Gabrans Zukovs2018 to 2019
Industrial IoT hardware in the top 3 air quality devices on Amazon.
Aranet (SAF Tehnika group) makes environment monitoring hardware, sold on Amazon and its own store. A physical product new to marketplaces, with no direct-to-consumer acquisition in place.
Result 01Top 3best-selling air quality devices on Amazon
Result 024Amazon marketplaces launched
Result 03+100%social engagement
Result 04+40%email open rates
The challenge
Launch a physical product on four Amazon marketplaces and the brand’s own store, with no DTC acquisition in place.
The approach
Go-to-market plan, launch on 4 marketplaces and listing optimisation, with content aligned to positioning.
The outcome
Reached the top 3 best-selling air quality devices on Amazon.
What Haralds did
The work
- Go-to-market plan, launch on 4 marketplaces and listing optimisation, with content aligned to positioning.
- Direct-to-consumer acquisition with Meta and Google Ads.
- Content strategy at 60 posts a month.
- Rewrote email with personalised messages and subject lines.
- Led 4 outsourced specialists.
Results
What it delivered
- Reached the top 3 best-selling air quality devices on Amazon.
- Launch targets met on all 4 marketplaces.
- Social engagement up 100%. Email opens up 40%, engagement up 25%.
Why it matters: Launching a physical product across markets, with the content and email to carry it.
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