Case studies / Premium DTC Sports Brand
Premium DTC Sports Brand
E-commerce & DTCLed by Haralds Gabrans Zukovs
The ads were not the problem.
A premium cycling and ultra-marathon brand, direct to consumer. ROAS was falling and the brand blamed the ads. Client unnamed by agreement.
Result 012×ROAS
Result 020 → 1affiliate programme, built from scratch
Result 03Exitthe owner sold the company
The challenge
ROAS was declining. The brand assumed the ads were the problem. They were not.
The approach
Found the real problem: no product lifecycle management.
The outcome
ROAS doubled.
What Haralds did
The work
- Found the real problem: no product lifecycle management.
- Plan for introducing and retiring products.
- Affiliate programme from scratch.
- Discount and loyalty strategy.
Results
What it delivered
- ROAS doubled.
- The owner later sold the company.
Why it matters: Diagnosis before spend. Sometimes the fix is not in the ad account.
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