Case studies / Credolab
FintechLed by Haralds Gabrans ZukovsMar 2022 to Dec 2023Asia, Africa, the Americas and Europe
Revenue doubled, with a sales engine to match.
Credolab sells behavioural analytics to lenders on five continents. Sales and marketing ran on manual work, every region its own way.
Result 012×revenue, quarter on quarter and year on year
Result 02−85%cost per lead
Result 03+40%website conversion
Result 04+300%demand capture
The challenge
One growth engine across several regions, replacing manual sales and marketing work.
The approach
One digitalisation and automation plan for sales and marketing.
The outcome
Revenue up 100% quarter on quarter and year on year, without doubling spend.
What Haralds did
The work
- One digitalisation and automation plan for sales and marketing.
- New website from scratch in 8 weeks.
- HubSpot CRM with workflows and sales sequences.
- Reworked the LinkedIn campaigns.
- Grew marketing from 2 to 5 across Asia, Europe and the Americas.
- Led go-to-market for new products.
Results
What it delivered
- Revenue up 100% quarter on quarter and year on year, without doubling spend.
- Cost per lead down 85%. LinkedIn cost per lead down up to 10 times.
- Website conversion up 40%. Demand capture up 300%.
- Email opens up 30%, clicks up 500%. The team got up to 30% of its time back from automation.
Signed reference letter from company leadership, available on request.
Why it matters: The same engine Norsta builds: CRM, automation, site, campaigns, one plan.
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