Case studies / Giftery
FintechLed by Elena TsivilevaEight years, from startup stageCIS, then Spain
From a 5-person startup to CIS market leader.
Giftery is a B2B gift card and loyalty platform. Elena joined when the company had five people and built its marketing function from scratch.
Result 01€25Mannual B2B sales
Result 024,000+corporate clients
Result 03100+B2B clients won launching in Europe
Result 04€500K+European revenue, no external investment
The challenge
Grow with limited resources and move from consumer customers to corporate clients.
The approach
Built and led marketing for eight years, starting as the only marketer.
The outcome
Market leader in the CIS, serving 4,000+ corporate clients.
What Elena did
The work
- Built and led marketing for eight years, starting as the only marketer.
- Led loyalty programme development for corporate clients.
- In 2021 moved to Barcelona to launch the European business with a lean team.
Results
What it delivered
- Market leader in the CIS, serving 4,000+ corporate clients.
- €25M in annual B2B sales.
- In Europe: 100+ B2B clients and over €500K in revenue within two years, with no external investment.
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