Case studies / Mindgard
AI & cybersecurityLed by Haralds Gabrans ZukovsDec 2023 to Sep 2024London
Six of the twelve top cybersecurity outlets covered a startup nobody had heard of. No paid articles.
Mindgard is AI security founded by PhD researchers. Deep tech, no market presence. Haralds was the first marketing hire and sole Head of Growth, reporting to the CEO and CRO.
Result 016 of 12top cybersecurity outlets, all organic
Result 0220+conference and speaking slots
Result 03+4,900%potential clients in the first months
Result 04+5,000%website traffic
The challenge
An early-stage technical team needed visibility, users and credibility, with no marketing function in place.
The approach
Built marketing from scratch.
The outcome
6 of the 12 top cybersecurity outlets covered the company, all organic. No paid articles.
What Haralds did
The work
- Built marketing from scratch.
- Ran sales-led and product-led motions side by side.
- Grew traffic through SEO, content and ads.
- Earned coverage in The Next Web, Yahoo Finance, Sifted and the leading security outlets.
- Redesigned the website.
- Community building and 20+ conference slots worldwide.
Results
What it delivered
- 6 of the 12 top cybersecurity outlets covered the company, all organic. No paid articles.
- 20+ talks worldwide.
- Potential clients up 4,900% in the first months, 300% over target.
- Traffic up 5,000%, users up 2,200 times, community up 260%.
Press coverage links to be added.
Why it matters: Credibility for a technical team, built with earned media rather than ad spend.
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