Case studies / SAF Tehnika
SAF Tehnika
B2B SaaS & techLed by Haralds Gabrans Zukovs2018 to 2019
Five times more deals a month from rebuilt PPC.
SAF Tehnika makes microwave data transmission equipment for telecoms. PPC was underperforming, and a €2K monthly budget had to drive hardware sales.
Result 015×more deals a month from PPC
Result 027-figurerevenue from a €2K monthly budget
Result 03+200%PPC conversion rate
Result 041M+audience reached
The challenge
Underperforming PPC and a €2K monthly budget that had to drive B2B hardware sales.
The approach
Competitor analysis, then restructured the accounts and targeting.
The outcome
PPC conversion up 200%, 5 times more deals a month from PPC.
What Haralds did
The work
- Competitor analysis, then restructured the accounts and targeting.
- New campaigns across Google, LinkedIn, Facebook, Twitter, YouTube and Instagram.
- Email strategy and a social relaunch at 60 posts a month.
- Led 4 outsourced specialists.
Results
What it delivered
- PPC conversion up 200%, 5 times more deals a month from PPC.
- 7-figure revenue from a €2K monthly budget.
- 1M+ people reached. One organic post reached 250K people in 2 days.
- Email opens up 40%, engagement up 25%.
Why it matters: Paid media that produces hardware deals, not clicks.
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