Case studies / Snapchat, Central and Eastern Europe
Ad platforms & brandsLed by Diana Gabrane-ZukovaDec 2020 to Apr 2023Central and Eastern Europe
30% quarter-on-quarter revenue growth for Snap in CEE.
Diana was invited to London to represent Snap directly for the whole Central and Eastern Europe region. From March 2022 she was also SnapWomen EMEA Lead.
Result 01+30%quarter-on-quarter revenue growth
Result 02−60%churn
Result 032.5 yrsowning the CEE region
The challenge
Grow Snapchat's revenue across Central and Eastern Europe while making sure every client got real results.
The approach
Designed and led sales and business development to grow the Snap client base in CEE.
The outcome
Revenue up 30% quarter on quarter.
What Diana did
The work
- Designed and led sales and business development to grow the Snap client base in CEE.
- Mapped the competitive landscape and ran demand generation programmes with Marketing to establish Snap's presence in the region.
- Built the pipeline from multiple platforms and databases, and turned key leads into loyal customers.
- Managed a portfolio including Bolt, Flo and the Genesis group (health, gaming and dating apps), plus fintech, crypto and agencies.
- Handled budgets from very large accounts to small tests, and grew existing clients through upselling.
- As SnapWomen EMEA Lead, ran group initiatives end to end, including budgets and strategic partnerships.
Results
What it delivered
- Revenue up 30% quarter on quarter.
- Churn down 60%.
- Regional commercial ownership for a global platform, balancing revenue targets with client results.
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