Case studies / ScaleUp Panda clients: Microsoft, Samsung, Lindex
ScaleUp Panda clients: Microsoft, Samsung, Lindex
Ad platforms & brandsLed by Haralds Gabrans Zukovs
Media plans for Microsoft, Samsung and Lindex, and 3+ Kickstarter launches.
ScaleUp Panda was Haralds’ own consultancy in Estonia, 2017 to 2022. Global brands entering new countries and channels, and new products needing launch momentum.
Result 01150 to 200%of target, campaigns for global brands
Result 02+25%client ROI
Result 03€800Kyearly media budgets planned
Result 043+Kickstarter product launches
The challenge
Help global brands and new products grow into new countries and channels, with budgets that had to perform.
The approach
Account lead media planner for Microsoft, Samsung and Lindex, on €800K yearly media budgets.
The outcome
Targets exceeded by 150 to 200%.
What Haralds did
The work
- Account lead media planner for Microsoft, Samsung and Lindex, on €800K yearly media budgets.
- Advisor to the CEO at an IPG Group agency. Audited marketing operations for international clients.
- 3+ Kickstarter launches: positioning and demand campaigns.
Results
What it delivered
- Targets exceeded by 150 to 200%.
- Client ROI up to 25%.
- 3 global brands, 3+ Kickstarter launches.
Why it matters: Big-budget discipline and launch instinct in one person.
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