We help founders and experts attract more customers through strategy, AI, customer acquisition systems, and expert execution — without building large marketing teams.
“I don't know which marketing channel to focus on.”
“
“Every agency recommends something different.”
“
“Marketing feels busy, but growth feels random.”
“
“I don't know which channels actually work.”
“
“I'm spending money, but I can't explain what's driving results.”
“
“I don't want to hire five more marketers.”
“
“Everyone talks about AI. I don't know what actually matters.”
“
“I feel like I'm managing freelancers instead of growing the business.”
“
“I want to build a scalable marketing system.”
What We Do
Fractional CMO & Growth Systems
Most businesses don't need another marketing agency.
They need a clear growth strategy, the right systems, and trusted specialists who can execute.
We act as your Fractional CMO and Growth Partner — helping you design, build and coordinate the growth engine your business needs.
01
Strategy
Analyze your current marketing and business situation.
Understand the market.
Prioritize opportunities.
Create a growth roadmap.
02
Design & Build
Positioning
Offer
Content Marketing
Website
SEO / GEO
Paid Ads
CRM
Analytics
AI Transformation
03
Execute
Coordinate specialists.
Launch initiatives.
Measure results.
Improve continuously.
04
Scale
Automate.
Optimize.
Expand.
Grow predictably.
Why Norsta
Why Founders Choose Norsta
We start with strategy, not tactics.
We combine AI with real marketing expertise.
We coordinate specialists so you don't have to.
We focus on measurable growth.
We build systems that scale.
Results
Numbers That Speak
4000+
B2B clients
25M€
annual sales
100+
Spanish B2B clients
1.85×
SEO growth
30%
outreach response rate
20+
AI workflows
How We Work
01
Discovery
We start with a discovery call to understand your business, goals, challenges and opportunities.
If we believe we can genuinely help, we propose the next step.
02
Strategy
We create a practical growth strategy tailored to your business.
This may include positioning, customer acquisition, AI implementation, marketing systems and growth priorities.
The strategy becomes the roadmap for execution.
03
Build The Right Team
Modern marketing requires many different specializations.
Over more than 20 years in marketing, Elena has built a trusted network of specialists across AI, YouTube, content, SEO, GEO, development, design, automation, analytics and growth.
Depending on your needs, we help assemble the right team.
04
Execute & Scale
We coordinate implementation, track results and continuously improve performance.
You gain one strategic partner without the complexity of managing multiple agencies and freelancers.
Case Studies
Giftery
Helped build marketing systems for one of the leading gift card companies in CIS markets, serving thousands of corporate clients and scaling from startup stage to market leadership.
Giftery Spain
Participated in launching and growing Giftery in Spain, building customer acquisition systems and market expansion strategies.
Working with Elena Tsivileva has been a valuable experience. She took the time to deeply understand my business and transformed that knowledge into a clear growth strategy and marketing roadmap tailored to my strengths, goals and previous work.
Elena is not only a highly strategic marketing professional, but also a genuinely kind, generous and supportive person whom I would confidently recommend to any business looking for sustainable growth.
After implementing the strategies Elena recommended, our customer flow increased significantly.
Clients continue choosing us even though our prices are higher than those of larger competitors.
The biggest impact came from improving how we communicate value and build trust with potential customers.
Working with Elena helped me identify several improvements in our product and sharpen our B2B communication.
The ideas were practical, actionable and immediately useful.
The collaborative discussions also generated valuable external perspectives.
I attended Elena's AI Marketing for Startups workshop, and despite already using AI extensively in my business and marketing, I came away with a completely new perspective. Even familiar marketing tools started making much more sense, and the most valuable insight was learning a structured approach to developing offers, looking at them from different angles, and testing them across multiple marketing channels. The workshop was practical, clear, and immediately applicable to my business.
Elena helped me significantly strengthen my marketing and content strategy. Her support with webinar positioning and email campaigns immediately led to an inquiry from a large corporate client. She also helped me implement AI-powered content creation, and I highly recommend her to founders and experts looking to grow through strategic marketing, AI, and modern content systems.
Working with Elena was very insightful. The biggest shift was moving from simply outsourcing marketing to managing it strategically. I now set clear goals, evaluate results with confidence, and work much more effectively.
Elena Tsivileva is a Fractional CMO, Growth Strategist and AI Marketing Advisor. For more than 20 years she has helped businesses grow through measurable marketing systems.
For the last 8 years she played a key role in scaling Giftery from an early-stage startup into one of the leading gift card companies in CIS markets, serving thousands of corporate clients. She also participated in launching Giftery in Spain and Latin America.
Throughout her career Elena discovered that most companies don't struggle because they lack tactics. They struggle because they lack systems. Today her mission is to help founders and experts transform marketing chaos into predictable customer acquisition systems powered by strategy, AI and execution.
Experience Highlights
20+ Years in Marketing
Scaled a Startup to Market Leadership
4,000+ Corporate Clients Reached
Europe, CIS & International Markets
AI-Powered Growth Systems
Strategy + Execution
Trusted Specialist Network
Specialist Network
Every project is supported by trusted specialists selected specifically for client needs.
AI & Automation
AI agents, workflows and integrations.
Customer Acquisition
YouTube, social media, SEO, GEO and paid acquisition.
Development
Websites, platforms and custom solutions.
Design & UX
User experience, interfaces and conversion optimization.
Content & Media
Content systems, production and distribution.
Analytics & Operations
Dashboards, attribution and reporting systems.
Build Your Growth System
Whether you need strategic direction, customer acquisition, AI implementation or a complete growth system, we can help.
Let's discuss your goals and determine the best path forward.
