Case studies / Nordigen, now part of GoCardless
FintechLed by Haralds Gabrans ZukovsOct 2019 to Mar 2021Europe
A product launch that ended in an acquisition.
Nordigen was the first free European open banking API. No marketing function, a tight timeline, and a free product that had to reach developers and fintechs across Europe. Haralds led the launch between Series A and B.
Result 01+1,000%customers, with 1,000+ new users after launch
Result 024 weeksrebrand, new website and PR agency onboarding
Result 03+30%website conversion
The challenge
Launch a free product to a European market with no marketing function, on a tight timeline.
The approach
Built marketing from scratch, multi-channel.
The outcome
Customers up 1,000%, with 1,000+ new users after launch.
What Haralds did
The work
- Built marketing from scratch, multi-channel.
- Rebrand, website redesign and PR agency onboarding inside four weeks.
- Rebuilt the website front and back end to capture leads.
- Go-to-market for content, SEO, web and social.
Results
What it delivered
- Customers up 1,000%, with 1,000+ new users after launch.
- Featured in TechCrunch.
- Website conversion up 30%. Social doubled.
- Acquired by GoCardless.
Signed reference letter from company leadership, available on request.
Why it matters: Launches that make a company worth buying.
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